Qualitative Research Methods in Public Relations and...

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Business & Economics - Sales & Marketing
Qualitative Research Methods in Public...

Qualitative Research Methods in Public Relations and Marketing Communications, 2nd Edition

Name: Qualitative Research Methods in Public Relations and Marketing Communications, 2nd Edition
ISBN: 9780415471183

Christine Daymon, Immy Holloway

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The nature and usefulness of qualitative research for public relations and marketing communications -- Selecting a topic and relating to your supervisor -- Reviewing the literature & writing the research proposal -- Ethical issues and access -- Ensuring the quality of research -- Choosing between different types of research -- Case studies -- Grounded theory -- Ethnography -- Discourse and critical discourse analysis -- Phenomenology -- Additional approaches : historical research and action research -- Sampling -- Interviews -- Focus groups -- Observation -- Written, visual, and multi-media materials -- Analyzing and interpreting the data -- Writing the report -- Mixed methods research -- Finishing off

Kategori:

Business & Economics - Sales & Marketing

Tahun:

2010

Edisi:

Penerbit:

Routledge

Bahasa:

english

Halaman:

416

ISBN 10: